Data Infrastructure
Data Infrastructure & SaaS
Cross-functional acceleration bridging GTM, Product and Engineering across two M&A events.

M&A
Integration strategy
C-suite
Hackathon programs
4 orgs
Aligned functions
The Brief
Two acquisitions left overlapping GTM, Product, Engineering and Marketing functions with competing roadmaps and customer commitments.
The Work
- 01
Programmed C-suite hackathons to force shared ownership of customer outcomes.
- 02
Established cross-departmental alignment rituals with clear decision rights.
- 03
Led post-acquisition integration strategy for the combined post-sale organisation.
Outcome
Four functions aligned on a single customer roadmap with integration strategy delivered across both M&A events.